I am certainly feeling my age this month. It was 25 years ago in February 1995 that I first started publishing The Advertizer, then just a black and white four page newssheet, delivered around Kilmacolm. Like many start-ups, I worked from a spare room in the house and did everything relating to the business, including the first few month’s deliveries to 2,000 homes. Then I gathered a small team of local youngsters earning some pocket money in return for helping with deliveries. In fact, one of our first delivery kids is now a proud father of two, who are both school age. Now I really do feel old.
I was reminded of this anniversary by my older daughter, who now works in the office with me, that the February 2020 issue marks our Advertizer 25th Year Anniversary! This is the same daughter who was born early during a publishing week in 1998 leaving my dear husband having to take time office work to carry out Advertizer duties. The arrival of our younger daughter in 2001 made me realise that I might just need someone else on board the Advertizer team, and it was not long after that that I took the leap of faith and became an employer. I was joined by Suzanne and Linda who helped me mould the magazine towards the product you see today. The fact they both remained with me for over 10 years suggests they enjoyed their work, I hope!
The Advertizer was going to be a small, part-time job, to allow me the time to enjoy being a mum while earning a little – how could I know then what it would become. I now have a small but perfectly formed team working for me, and our distribution area is now in excess of 13,000 copies each month. We cover all the villages in the Gryffe area and have also spread out into Lochwinnoch, Howwood, Elderslie, Langbank and Bishopton.
The magazine has always been based on the formula of providing local news and advertising. We try to maintain a 50:50 ratio of this to make the magazine an interesting read rather than just an ad sheet. I have to say I’m very proud of how the publication has evolved over the years, and we have a number of ideas for taking it a step further in the future. We are also keen to hear ideas from our readers on how we can improve our content and hope to bring you plenty of useful and relevant information in the year ahead.
I would like to give a huge thank you to my co-workers, past and present, our dozens of loyal advertising clients who make the community magazine financially viable and the many contributors who help us with the editorial and photographic content. I have a few clients who have supported the magazine since it’s very first issue in February 1995 and I hope to bring you a stable platform to get your information out to the local community for many years to come.
And finally, we have now passed the shortest day and the evenings should be getting lighter with every week. Plans will be starting soon for our annual events and once again the call is on for volunteers to help out. If you would like to be an important part of your community, then please get in touch with your local group and let them know how keen you are! It’s well worth it!
Don’t miss our next deadline of 12th February 2020!